Dave Chaffey,Fiona Ellis-Chadwick,Kevin Johnston,Richard Mayer,: Digital Marketing : Strategy, Implementation and Practice

Digital Marketing : Strategy, Implementation and Practice


Description

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.


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Author: Dave Chaffey,Fiona Ellis-Chadwick,Kevin Johnston,Richard Mayer,
Number of Pages: 728 pages
Published Date: 04 Dec 2012
Publisher: Pearson Education Limited
Publication Country: Harlow, United Kingdom
Language: English
ISBN: 9780273746102
Download Link: Click Here
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